OUR FOUNDERS
Steven Van Ooyen
Co-Founder & President
Steve Van Ooyen is the founder of a telematics company that he built from the ground up and led through years of sustained, profitable growth. The company’s success led to a strategic acquisition by a leading private equity firm.
Post-acquisition, Steve stayed on in a senior leadership role, spearheading growth across go-to-market systems, sales infrastructure, and data-driven revenue operations. His work consistently delivered measurable results, from accelerating growth velocity to embedding scalable frameworks that strengthened enterprise value.
With hands-on experience across the full founder-to-PE journey, Steve brings a rare combination of strategic vision and operational rigor. He builds revenue systems that are designed to scale—efficiently, predictably, and profitably.
Co-Founder & COO
Luke Fife
Co-Founder & CEO
With over a decade of experience in driving revenue growth, Luke brings a strategic, results-driven approach to building businesses. He has developed deep expertise in designing and scaling repeatable sales and marketing engines that fuel sustainable growth.
Luke is deeply committed to helping Founders grow their companies—not just in revenue, but in impact. He understands that for great Founders, business is personal. Behind every company are teams, families, and communities whose lives are directly affected by its success. That belief is what fuels Fife Company: we grow businesses to improve the lives of people and the families they represent.
A serial entrepreneur and technology executive committed to helping organizations scale with precision and purpose. With over a decade of experience across the technology and consulting industries—particularly in sales and marketing—he brings a proven track record of building and executing growth strategies that deliver measurable results. He has led a staffing company and B2B SaaS businesses from early stage to global expansion, crafted high-impact sales and go-to-market strategies that fuel rapid growth, and driven successful U.S. market entry and enterprise adoption in competitive sectors. A recognized voice in the industry, he actively shapes conversations around digital transformation and AI. As a growth-focused CEO, he operates at the intersection of technology, business, and strategy—turning bold ideas into scalable, high-impact solutions that create long-term value.
WE ARE FIFE CO.
Straightforward, Simple, Data-Driven.
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